Grocery Delivery Program makes Hotels more like Home... or an Apartment Rental
Imagine a knock on your hotel door. Instead of a voice saying 'Room Service', you hear: 'Grocery Delivery'. Long stays at hotels just got better for families, business road warriors, and anyone who wants the health, comfort, choice, and even cost benefits of cooking in your hotel rather than relying entirely on restaurants or wasting time trying to find a grocery store in an unfamiliar city.
According to research done by Hawthorn Suites, Wyndham Hotels' extended stay hotels, 2/3rds of us want to cook in hotel rooms. If you're a Millennial, that rises to nearly 90 percent who think it would make hotels feel more like home.
Hawthorn Suites by Wyndham, Rome, GA
So they've partnered with Instacart, a retail delivery service, and Peapod, the leading online grocer in the U.S., to launch a program delivering groceries straight to you in your hotel through a few easy clicks online or on your mobile. Through the hotel's Homemade@Hawthorn site, you can get someone else to pick up your staple breakfast items, your child's must-have snacks, the energy foods you need to stay up late working on the updates for tomorrow's presentation, the ingredients to cook a meal you know your whole family will eat, that vegan dinner for all your friends, or to stay on your own healthy regimen when you're away from home at one of their long stay hotels.
The handy service – currently piloting at eight Hawthorn Suites hotels in the Chicago, Philadelphia, Raleigh and Charlotte, N.C.; Hartford, Conn.; and Orlando areas – is the brand's newest offering developed to help long-term guests maintain their routines and feel at home away from home.
Grocery delivery is the next and natural step of an in-suite culinary program that started with curated, chef-selected featured recipes on the Homemade@Hawthorn site. It was designed for hotel living, serving up seasonal, home-cooked recipes from award-winning chefs that can be easily prepared in a fully equipped in-suite kitchen.
Acclaimed culinary minds Chef Hari Nayak – a New York-based chef, restaurateur, author and culinary consultant – and Chef James Rigato – former Top Chef competitor and owner of the award-winning The Root Restaurant & Bar and Mabel Gray in Michigan – were tapped to create a new, summer season of exclusive, easy-to-make recipes designed for hotel living.
Each home-cooked dish – like a decadent pub cheese and ham sandwich, colorful summer pasta with vegetables, and a refreshing watermelon salad – was designed to be easily prepared in 30 minutes or less. And although you may be inspired by the recipes on the website for your travels, they will taste just as good when you also make them at home!
This innovation could tip the scales in favor of hotels over 'sharing economy' apartment rentals that come with fewer amenities and more hassles. Grocery delivery gives travelers access to fresh, familiar, healthier and cost effective food you can prepare yourself in an environment that includes the safety, amenities, locations and conveniences of a hotel.
We think this is a winning travel recipe for long term business travelers, groups of friends and families planning extended stays during the summer holidays or throughout the year.
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